CITE: Retailabout.com
Shopping retail is a universal pastime, although consumers, if lucky, may be able to find the same item at wholesale prices, which saves them a lot of money.
Retails means the selling of items directly to customers. The retail price is the purchase price that is paid when you buy an item in a retail store. Items that are sold at the retail price are, naturally, higher than items sold at the wholesale price.
The retailer, or owner of the store, wants and needs to make a profit because he has bills to pay as well as employee. Consequently, he marks up the price on the product that is to be sold.The mark-up is the difference in price between the wholesale unit price, which is what the retailer paid for the item when he purchased the items in volume, and the price at which the item is sold to the consumer.
Depending on the retailer, you may be paying twice as much as what he paid for the item at wholesale price. This means there has been a 100 percent mark-up on the item.
When an item has been marked up significantly, this gives the retailer some leeway to offer discounts and sales prices later on.
Retail prices are not plucked out of thin air. The price that the retailer settles on is determined by his inherent costs such as paying his employees, paying for utilities, rent or a mortgage. The retailer must factor in all those costs before determining what the retail price of an item is going to be. He needs to make a profit so he can maintain his operation.
When shopping online, you may find better prices because the online retailer may have far lower overhead than his bricks and mortar counterpart.
During huge sales, often held prior and subsequent to the major holidays, you may encounter blow-out sales, liquidation sales and sales where items are sold at wholesales price as well as those sold at list price. The list price is the price the manufacturer of the item suggested as the retail price.
The MSRP or manufacturer’s recommended price is actually a guideline for the retailer who can use this price to determine his mark-up or he can choose to ignore it. Sometimes a retailer does not mark-up an item as much as the manufacturer suggested.
MY TAKE:
An easy and simple way to remember what retail price means is: The cost of the goods plus the mark-up by the retailer (which can vary) and this equals the retail price. Then the economy is less than ideal, many people shop for bargains, which you may get in a retail store if the item has been marked down significantly. Many consumers have discovered thrift stores or second hand stores where they can often find designer items at a fraction of the item’s original cost.








